Dennis Limmer
According to the Wall Street Journal, the new Disney plan leverages technology’s ability to drive a deeper consumer experience. Key figures that have gone on record about the initiative include Chief Executive Officer Bob Chapek and senior executive vice president and chief communications officer Kristina Schake.
There have already been special memberships like the “Disney+ Founders Circle,” previously offered as special 3-year membership back in 2019 at D23. Currently, there is an open program from Disney superfans on the D23 official website.
The new plan is aimed at general audiences and offers a more connected experience across Disney’s properties. For example, a customer would be able to watch MCU shows on Disney+, have exclusive MCU merchandise based on their favorite show delivered to their home, and gain special early access to a new MCU ride or event at Disneyland.
Disney also wants to streamline purchases by allowing customers subscribed to Disney+ to buy merchandise by scanning QR codes. Many of these items would only be available to Disney+ subscribers.
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